14 Ways to Boost Your Website's SEO: Basic for Beginners

Search engine optimization (SEO) is a continuous process, not something you can check off once and be done with. A good website presence is instrumental in boosting your brand awareness and drawing new visitors to your site. However, strengthening your internet presence isn’t as simple as uploading keyword-rich content and praying for the best. You need to think about what kind of users you want coming to your website (your potential customers), what keywords they’ll use to find you, as well as which search engines they might use to find you.

With that in mind, here are 14 ways to boost your website’s SEO so that it ranks higher in search engines than your competitors’ sites.

1. Make sure your website is responsive

Nothing turns off potential customers like a website that looks like it’s been slapped together by a first-year IT student. A good website is one that looks modern, is user-friendly, and above all, is responsive. If your site is not responsive, then you’re missing out on traffic from mobile users. Since the majority of internet users now search and shop via smartphones, it is a critical error to have a site that isn’t responsive. When your website loads, users should be able to simply scroll down to view your content and easily navigate to other pages. If not, you’re turning away customers; a quick fix that can have huge results.

2. Create quality content

This is the number one thing that your customers will see and have an opinion on when it comes to your website. You might have the best design and the greatest product in the world, but if your content is low-quality, no one will want to stay on your site. When it comes to SEO, you want to make sure that your content is both informative and keyword-rich. This means your readers are getting what they came for and search engines are being guided to your site with ease.

Make sure you’re providing your readers with valuable information so that they don’t leave your site in frustration. The more high-quality content you have on your site, the more traffic you’ll get from people searching for your particular niche.

3. Use long-tail keywords

Keyword research is an important part of the website that can affect the website's SEO. You want to make sure that you’re targeting a high number of people who are actively looking for your product or service.

If you’re a dentist, for example, you don’t want to use the keyword “dentist”; this is too broad and will likely result in a low conversion rate. Instead, you want to use long-tail keywords, like “dentist in San Francisco” or “dentist in Los Angeles”. Using long-tail keywords has two distinct advantages. First, these keywords have less competition, meaning it will be easier to rank them. Second, you’ll be able to capture more potential customers.

4. Build strong links

Building strong links to your website is a surefire way to boost your SEO. Essentially, you want to get other websites (relevant ones, of course) to link to your site. Why? Because links from other high-authority websites to yours will send a strong signal to search engine crawlers that your site is relevant and should be at the top of their rankings. How do you go about building these links?

There are two main ways: - Guest Posting: Write an article for a high-authority website and have them publish it; once it’s published, link back to your site. - Commenting: Leave insightful comments on other websites (within your industry) and link back to your website at the end.

5. Don’t forget mobile users

This is a big one; one that is often overlooked by companies that are focused on their computer traffic. While desktop users might be more likely to convert, mobile users are more likely to click. This is because mobile users are often in a hurry and have less time to make a decision. It’s important to have a fast-loading site that is easy to navigate for mobile users.

If your website is slow to load, then mobile users will most likely move on to another site. This is a missed opportunity for you; you don’t want to lose potential customers because your website is too slow. There are a few ways to speed up your site: - Remove any unnecessary plugins or widgets from your site. - Optimize your images; they’re often the biggest culprit of slowing down your site.

6. Add in Hyperlinks to Help Search Engines Find You

This might sound like an odd thing to add to a list about how to boost your website’s SEO. However, it’s an often overlooked tactic that can send your page rank soaring. Simply add hyperlinks to pages on your site that don’t link to anything. It can be as simple as linking an “About” page to “Contact” or linking your “Services” page back to your “Products” page. While this might seem like a silly thing to do, it sends a strong signal to search engines that your site has a lot of content and is very thorough.

7. Use relevant and keyword-rich title tags

This is one of the first tips that you should consider to boost your website’s SEO. Title tags are the most important part of a page because it is what show up when someone types in a search engine like Google or Bing. So, if you want people to find your website, make sure your title tag is filled with keywords that they would use while searching for your product or service. The more keywords you use in these titles, the easier it will be for people to find your site when they type in their desired search terms.


For example, if you sell shoes and your target audience searches for “shoes” when looking for sneakers, then you should make sure that at least one of your titles contains the word “shoes” and also includes the word “sneakers” so that people who are looking for shoes can easily find what they are looking for on your website.

8. Make your site easy to navigate and use

The key to a successful website is making it easy for visitors to find what they need. As the saying goes, "A person who can't find the library isn't going to find the books." If your site isn't easy to use, then people won't bother coming back.

Google's SEO guidelines are clear: users expect a site to be easy to use, and hard to navigate. If you want your site to be successful, you need to take these two points seriously.

Make your site easy to navigate and use

Make sure your site is mobile-friendly


Metadata is the hidden information that tells search engines how to display your page and what content to show.

It can be as simple as including the keywords you want to rank for in your title tag, or more complex like using schema markup for structured data.

The more complete your metadata is, the better your site will appear in search results.

9. Create informative content

By creating informative articles and blog posts, you can help search engines understand what your site is all about. By doing this, you'll build trust with search engines and encourage them to crawl your site regularly.

You should also include keywords in the titles of each piece of content that you write. This will help search engines understand what the article is about and make it easier for them to index it.

10. Don’t ignore your website’s metadata

The first thing you should do is make sure that you’re not ignoring your website’s metadata. Metadata is the data that describes a website and helps search engines find it. It includes things like title tags, alt tags, page titles, and more.

You should not ignore this area of your website. If you do, Google will penalize your site in search results.

Your website’s metadata is the information that helps Search Engine Optimization (SEO) spiders understand what your website is about.

Metadata includes things like:

Title tag — The title tag is a title for your page, and it should be unique. You can add it at the beginning of your HTML document or as a meta tag.

Description — You can add a description for your page in the same place as the title tags, but it’s not required. It’s also important to keep descriptions short and concise

Metadata is the hidden information that tells search engines how to display your page and what content to show. It can be as simple as including the keywords you want to rank for in your title tag, or more complex like using schema markup for structured data. The more complete your metadata is, the better your site will appear in search results.

11. Promote your blog posts to boost SEO

Blog posts can be a great way to rank your SEO. You should promote your latest blog posts on social media, where you can get more exposure for them. This will help in getting traffic and also increase the number of backlinks that your website gets.

Another option is to promote your links on forums, where you can get more exposure for them. This will help in improving the authority of your website's links and therefore increase their search ranking.

12. Build strong links

The most important thing you can do for your website's SEO is to build strong links. Links are the lifeblood of search engine optimization and have a huge impact on the rankings of your website, so it's important to get them right.

The best way to build links is through external linking. External links are simply links from other websites that point back to yours.

External linking is what gives search engines like Google their information about your site and makes it easier for them to find you on their results pages. It also helps people find you when they're searching for information on specific topics if they have a link from you already on their site (e.g., "Nike shoes").

Another best way to get links is by creating content that other websites link to and also linking back to them. If you have a blog, you would want to create posts that are interesting and informative enough for other people’s readers to link back to your own website.

You can also use social media platforms like Facebook and LinkedIn to get links from other websites or blogs. You should also try using Google Search Console and Webmaster Tools for webmaster tools like Google Keyword Planner Tool, Google Analytics, etc.

13. On-page SEO

On-page SEO is the most important part of your website's search results. This means optimizing each page for the keywords you want to rank for.

On-page SEO includes:

Meta descriptions: Your meta descriptions should be compelling and include your target keywords in them.

H1 heading: H1 headings are crucial for on-page SEO, as they need to be short and sweet with relevant keywords.

H2 headers: H2 headings works best when there are two columns on your home page. The first column is for your main keyword and the second column is for secondary keywords that are related to it. You can also use subheads in these columns if you want to go into more detail about a particular subject or product/service.

Meta titles: Meta titles are also essential for ranking well in search engines because they're used by Google to help determine what's most important when it comes to determining which websites appear at the top of search results if they have the best content. Meta titles should be keyword rich but not keyword specific so that they work across a variety of different industries and niches because search engines use them as a signal that signals quality content.

14. Off-page SEO

Off-page SEO is the process of increasing the effectiveness of a website's content by increasing the number of links to it. These are links that point back to your site from other websites, linking to you and helping to make your site more relevant in search engines.

In order to increase its off-page SEO, a website must be found on high authority webpages, which are webpages that have been indexed by search engines like Google, Yahoo, and Bing. The higher the authority of these pages, the better chance they have of appearing in searches.

To increase your off-page SEO, you will need links from other websites with high authority (i.e., those that have been indexed by Google). You'll also want to make sure that your links are relevant to the content on your website so they're not penalized by Google's algorithm for being low-quality or spammy links.

Conclusion

Boosting your website’s SEO is an ongoing process that requires a lot of time, patience, and strategy. It’s important to remember that SEO isn’t a one-time thing; it’s a continuous process that you have to keep improving on. When you strengthen your SEO, you’re improving your brand and customer awareness. This means that you’ll have more people clicking on your website, which in turn translates to more business for you.



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